BROADCASTER/media owner/Television Production Company

We have provided broadcasters, media owners and television production companies with a wide range of services. Some have watched the games sector with interest and decided it's time to test the waters of this fast-growing entertainment media. Others have taken a first step into gaming, want to validate their existing partnerships and maximise their future returns. Most have wanted to understand how to exploit their IP in games more effectively and to match games strategy with their risk appetite, IP portfolio and investment level. All have wanted an informed and independent view of the best ways to make money from their IP in games on the most appropriate games platforms.

Our clients in this category include the BBC, Turner, Endemol, RTL, FremantleMedia, BBC Worldwide, Hasbro, Tern and several others.

We have provided the following services via reports and workshops:

• Commercial strategy development:  A very wide range of collaborative strategy formulation services including IP exploitation planning; commercial strategy workshops; value chain and risk analysis; partner identification; market entry strategy. More

• Production strategy development:  Recommending best fit of IP to games platforms and genres; online games service (such as games communities, data mining, and viral customer recruitment) strategy; partner identification and strategic production management. More

• Financial strategy development:  Building financial forecasts and commercialisation scenarios for IP based on a wide range of the latest commercial models; recommending approaches to strengthen financial performance. More

• Bespoke research services:  Profiling how media companies are exploiting their IP in games; conducting tailored market and competitor research by platform, demographic, commercial model and genre; profiling accessibility for market entry; providing comprehensive profiles of markets, structures, projections, trends, value chains and commercial models. More

• Private equity support services:  Conducting opportunity validation and independent due diligence for media companies seeking to invest in games businesses including commercial model, strategy, management and IP assessment; financial modelling and valuation. More

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