GIC continuously gathers data on the commercial mechanisms that power gaming of all kinds. We analyse and database best practice in the following categories:

  • Commercial performance metrics including ARPUs, ARPPUs, customer acquisition costs and customer lifetime values for all online games business models including subscription, microtransations, retail of full game and DLC, advertising and hybrid models.

   • Revenue optimisation techniques in online games, including using analytics and optimisation to increase engagement & revenues and decrease CACs in social games. We often advise on which analytics platform to use.

  • Demographic targeting and user behaviour modelling matched to game genres, platforms and commercial models.

  •  Online game marketing methodologies and strategies.

Contact us to learn how we can help you select, plan and optimise commercial models for your products.