Financial strategy development
GIC’s financial training and City background enable us to provide a complete suite of financial strategy development services applying our detailed knowledge of the games industry to building, editing and testing financial models.
This can range from simple, illustrative product profit and loss models through to detailed company profit and loss, balance sheet and cash flow models.
We have extensive experience of working on financial models for every part of the games value chain and every corner of the games industry from traditional console and PC boxed product games development to digital distribution, microtransaction and subscription models for browser games, console and mobile games platforms.
We have provided the following to our clients in this area:
• Assisting games companies build realistic and detailed financial forecasts
• Assisting media companies model a range of games commercialisation scenarios for their intellectual property
• Testing and making recommendations to improve existing financial models
• Building and assessing the financial models for build/buy/partner market entry or growth scenarios
On the right is an example of one of our past financial strategy development project.
THE KEY AREAS OF OUR STRATEGIC AND MANAGEMENT CONSULTING WORK ARE:
|
CASE STUDY Client: International media owner Date: 2008
Brief: GIC was asked to advise the Strategy Board of a major international media owner on games strategy, profile the online games industry in detail, conduct commercial workshops with key executives in charge of 5 different regional subsidiaries as well as managers from head office, and to conduct detailed financial modelling of multiple commercialisation scenarios to assist in green lighting the project. Time frame: 2 months Deliverables: GIC provided concentrated specialist advice to the client, working in collaboration with a major generalist consultancy which had a limited understanding of the games market. We profiled the online games industry in its many forms, conducted multiple commercial workshops with country managers and collaboratively formulated strategy based on IP exploitation, several online commercial models and leveraging the media company’s major portals internationally. GIC also profiled and financially modelled build / buy / partner scenarios for the client, enabling green lighting of a major international infrastructure development project, and strengthening the commercial stance of the subsidiaries.
Result: The client’s development project is rolling out across territories, and the client’s online games offering is deeper, more revenue generative and more efficient across all territories. Link: Confidential |