Production strategy development
GIC has worked closely with games, linear television and new media production teams to help them find the right production and creative strategy on the right platform with the right business model for their brands.
We've helped define the right approach for clients' brands, and have advised on the adoption of creative strategies that optimise the exploitation of these brands on multiple games platforms and genres. While we are not production staff, we are strategists with a network of industry-leading practitioners, chosen for their experience on the appropriate platform and genre, that we bring in when needed to advise on the more granular aspects of production.
We often work through creative and production strategy workshops which we devise, conduct and moderate and from which we harvest concrete strategies. We have provided the following to our clients in this area:
• IP audit, valuation and exploitation strategy
• Games platform and genre fit to IP
• Creative strategy workshops
• Editorial policy planning
• Online service strategy, planning and implementation
• Best practice community, social network gaming and online gaming profiling
• Production strategy, deliverables and resource planning
• Production partner identification, RFP process and selection
• Green light decision-making assistance
• Production management (via contractors)
• Strategic production management
On the right is a recent example of a past production strategy development project.
THE KEY AREAS OF OUR STRATEGIC AND MANAGEMENT CONSULTING WORK ARE:
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CASE STUDY: Doctor Who Client: BBC Vision Date: 2008-2011
Brief: GIC was asked to assist the BBC in exploiting Doctor Who in games, advising the company on cradle-to-grave strategy from inception, platform choice, financial modelling, the green lighting of funding, partner shortlisting and selection, development, marketing and delivery. Time frame: August 2008 to January 2011. Deliverables: In close collaboration with the TV and interactive production teams, GIC identified the most appropriate genres and platforms for the IP and assisted the executive producers of the TV programme and a range of senior management on selecting the most appropriate route to market. GIC brought in a celebrated, highly experienced executive writer / producer (Charles Cecil) to advise on production. and co-write the game script. GIC identified, shortlisted and advised on the pitch process from 4 international development studios, guiding the selection process, which resulted in Sumo Digital being picked to develop the title. GIC financially planned the project, advised on commercialisation options and shepherded the project through green lighting. GIC assisted the ongoing development, marketing, delivery and release of the project through to autumn 2010.
Result: GIC provided essential strategic guidance and creative vision for the unprecedented project which was green lit in Spring 2009, announced in April 2010 and the first three episodes of which was released in May, July and August 2010. The Doctor Who: the Adventure Games series has generated over 1.6 million downloads to date and won huge media coverage. The series has been recommissioned by the BBC. Links: Official site; BBC news coverage of launch; other media coverage of launch; coverage of download numbers in Gamasutra, MCV, Gamesindustry.biz and Broadcast. |
