Technical strategy development
GIC keeps a continuous watch on the latest developments in the technology for the development, publishing and distribution of games both for retail and network release, and we have written reports on such technology for several clients.
We bring a commercial understanding of the business models and trends that games development tools, middleware and network technology companies use to find and exploit their markets, and we're in frequent contact with such companies, having formally surveyed a number of them over the years.
We maintain a database of games tools and middleware vendors and solutions. While we are not technicians by training, we have an excellent level of understanding of games technology and when necessary have called upon specialist practitioners to bring a deeper technical dimension to our consultancy.
We have provided the following to our clients in this area:
• Games tools, middleware and network technology market analysis
• Games technology company profiles
• Games technology due diligence and IP valuation (partly via contractors)
• Games technology IP audit, valuation and exploitation strategy
• Games technology company market surveys
• Games technology strategy formulation and partner identification
On the right is an example of a past technology strategy development project.
THE KEY AREAS OF OUR STRATEGIC AND MANAGEMENT CONSULTING WORK ARE:
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CASE STUDY Client: ITI TechMedia, a Scoitish government-funded technology investment programme Date: 2005-2007
Brief: GIC was asked to advise and research the market for online games development tools and middleware, polli market leading potential clients, identify key areas of interest to games development and publishing companies worldwide, and assist in planning the commercialisation strategy. Time frame: 20 week market research phase, multiple multi-week report writing phases spread over 2 years. Deliverables: GIC joined a team o f consultants planning the specification and delivery of new games development tools and technology. GIC conducted a market research programme in North America, Europe, and Asia of 45 market leading games companies. GIC subsequently wrote a number of research reports about commercial models, detailed potential commercialisation partner profiles and monitored the industry on the client’s behalf.
Result: GIC was a major contributor to the project, identifying potential commercialisation targets and shaping the commercial strategy of this ambitious multi-year project. The project yielded a number of new games technologies, two of which are now being commercialised. Link: You can read more here. |
