GIC's latest report, authored by Nick Gibson, looks at how, where and why traditional media companies have invested $3bn in games over the last 5 years.

Nick writes “Big media’s current games market push is the latest in a succession of attempts that date back over 30 years and which have almost uniformly resulted in failure and a retreat from the sector. This time, however, it has largely adopted a more diversified and sensible strategy, spreading its investment and risk in a way that it hadn’t been able to in the past. As a result, it looks like big media is here and here to stay.”

You can read more about it in Gamasutra, Gamesindustry.biz, MCV, read the synopsis here or purchase the report from Screen Digest.