Unlocking the business of games
Advising studios, investors, acquirers, media owners, educational organisations and governments since 2003.
Based in the UK, GIC is a specialist global games investment, strategy and policy consultancy. Over nearly 30 years in the games industry, we have worked for over 140 international clients:
Studios: We’ve helped scores of games studios prepare to raise investment and drive revenue from games on every platform.
Investors & acquirers: We’ve assisted institutional investors and acquirers on a huge number of games due diligence projects and identified games market opportunities for prospective buyers.
Media owners: We’ve provided some of the world’s largest media companies with hands-on strategic advice to exploit their IP and investments in games.
Educational institutions and companies: We have provided market intelligence, contacts and commercial strategy services to educational organisations on the rapidly growing market for game-based learning, gamification and generative AI.
Governments & policymakers: We’ve researched games market policy for 9 government departments in 5 countries and originated government policy (Video Games Tax Relief) to trigger growth in games sectors.
We’ve started up studios, raised money for studios, sat on multiple games company boards, invested in games studios, advised scores of investors and games companies, and helped huge educational organisations find their way in games.
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![Raymond Goldsmith]()
"Working with Nick these past 7 months has been an experience of considerable learning, and fascination of his extraordinary knowledge of mobile games development and publishing. Nick delivers candid and thoroughly well researched work which we found invaluable"
Raymond Goldsmith, ISM
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![Joe Harford, Airship Interactive]()
"GIC provided high quality, useful analysis and market data on opportunities in the outsourcing market"
Joe Harford, Airship Interactive
Who we help
Studios
We’ve helped games companies of all sizes understand why, when, how and what to raise money for - and from which investors. Our services include investment preparation, pitch practice sessions, management team assessment, investor deck review and pitching advice, fund guides and selection, negotiation tactics and valuation assistance, all in a safe environment before you meet investors. See our services for studios…
Investors & Acquirers
We’ve worked on dozens of corporate finance transactions and conducted over a hundred due diligence assessments ranging from seed stage and project funding to VC investments, private equity buyouts and acquisitions. See our services for investors & acquirers…
Media owners
We’ve helped some of the biggest media companies internationally to successfully enter games markets, decide which games platforms, genres and commercial models fit their IP portfolio and audiences, identify development partners, plan production, model outcomes and define strategy. We’ve helped our media clients identify, assess and conduct games company acquisitions. See our services for media…
Educational organisations
We have advised major educational institutions as well as educational games start-ups on how to exploit opportunities in the rapidly-growing market for game-based learning, including educational games, gamification and Generative AI. We have helped improve live games, create commercial propositions and routes-to-market, assessed learning projects and identified partners for educational projects. See our services for educational organisations…
Policymakers
We’ve produced some of the most impactful research into videogames in the last 2 decades for 9 government departments in 5 countries. We originated the UK’s Video Games Tax Relief and set out its economic and cultural arguments. We conduct formal research for trade bodies such as TIGA and Research Council backed funders such as NESTA’s Policy and Evidence Centre and the British Film Institute. See our policy and research services…
“When you are finished changing, you are finished.”
– Benjamin Franklin, (not) on videogames
Investors love this kind of opportunity. As the cliché goes, they love to be the rocket fuel for the spaceship you’ve built. Investment to power growth is one of the most common drivers for games studio fundraising but it also comes with numerous trip hazards and things to consider…