Unlocking the rapidly growing market for game-based learning
GIC has deep expertise in using games for education including game-based learning, gamification and Generative AI tools.
We help clients identify where to compete, who to partner with and on what commercial terms, and how to get products to market.
We have advised Cambridge University, BBC and several educational games start-ups, offering a range of consultancy services including market scaling, commercial model analysis, IP assessment, competitor profiling, partner strategy, route to market planning, internal pitch decks, workshops and operational delivery advice.
We have improved live performance of educational games on major platforms such as Minecraft and Kahoot, and advised clients on increasing their return on investment while achieving their pedagogical goals.
We have particular experience of working with large institutions, complex stakeholder groups and teams transitioning to exploit the latest opportunities in digital and mobile.
We can help improve your chances of successfully exploiting game-based learning.
Our game-based learning services
We provide the following services focused on game-based learning, gamification and associated Generative AI tools, looking at B2B, B2C and B2B2C markets:
Market assessment: We conduct meta-analysis of multiple analyst reports to scale the game-based learning market (including gamification and corporate training) including analysis of trends impacting the market.
Commercial model analysis: We profile the multiple commercial models operating in this complex market, from subscription, premium downloads to Free To Play and Games-as-a-Service.
Competitor profiling: We build bespoke profiles of leading companies in the market so you can see the cutting edge.
IP assessment: We commercially assess your IP, learning project and brand, judging the fit of the commercial model with your target audiences and platforms.
Technology assessment: we assess tools including AI-driven systems (such as chatbots using Large Language Models or Generative AI production tools) to automate production and expedite pedagogical goals.
Partner identification and strategy: we provide independent analysis of partnership strategy including commercial proposition, company profiles and contacts, introductions and negotiation advice.
Route to market strategy: we provide a holistic review of marketing and distribution channels appropriate to target audiences, IP and client.
Financial forecasts: we produce expenditure and income forecasts for specific projects, with different scenarios.
Internal pitch decks: We produce the rationale, data and content for strategy presentations pitching projects to stakeholder boards.
Workshops: We conduct training of internal teams in markets, trends and commercial exploitation to educate and ideate.
Production and operation delivery: We can provide advice and analysis of production and operational models for game-based learning projects.
Consultancy: We can advise companies in all aspects of game-based learning including preparation for investment.
Investors love this kind of opportunity. As the cliché goes, they love to be the rocket fuel for the spaceship you’ve built. Investment to power growth is one of the most common drivers for games studio fundraising but it also comes with numerous trip hazards and things to consider…